eCommerce Integration

Seemlessly integrate ERP sales & fulfilment data with third party data feeds such as GA4, Meta, Shopify & more.

Ask AI -
Turn activity into insight

Ask AI connects site traffic, conversion, sales and promotion into clear explanations of what’s driving online performance. Teams can quickly spot issues and opportunities without digging through dashboards. 

By summarizing trends and highlighting what matters most, Ask AI helps ecommerce teams focus on changes that will have the biggest impact. 

eCommerce Insights
Made Easy

The Retail Score’s Google Analytics Integration enables eCommerce and digital Marketing teams to integrate traffic, conversion and advertising expenditure data sourced from Google Analytics into the tRS data warehouse.
eCommerce teams are able to socialise business-critical performance data to key executives in visual dashboards through the through tRS Portal or, for more in-depth analysis, in the tRS Cube.
Compare ecommerce performance against other channels such as physical stores and understand customer end-to-end journey from digital to store network.

What’s Included

The Google Analytic Data Integration Services Extension includes:
Loading and management of selected data sourced from google Analytics APIs loaded into the tRS Data Warehouse. This includes the integration of data into other critical data points e.g calendar, locations.
Data extracted include:
Traffic and conversion data by website
Product Conversion data
Google Ads data
2 years of history pulled
Daily updates
Calculated measures including time comparisons
3x Google Analytics Insight pages on the tRS Portal
tRS fundamental training video
trs retail marketing dashboard view

Measure ROAS
Accurately

Users can view Meta data, core sales data and other data relating to digital advertising spend.
Benchmark digital advertising spend against core sales data from your ERP rather than inflated agency-derived sales revenue.

Data Integration: Google Analytics

What Retailers Say About tRS

Know where to look to get
the greatest return on your data insights.

Our Clients

We focus on delivering a tangible return on investment be it through improved productivity, finding growth or aiding smarter decision-making. Collectively, we have over 50 years of experience in retailing, retail analytics, data management and insights.

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Understand performance
— not just metrics

Ecommerce teams track traffic, conversion, promotions, and fulfillment across multiple platforms. The challenge is turning that activity into clear understanding of what’s driving sales and margin.

Ask AI connects online behavior to outcomes, summarizing performance in a way that explains what’s happening and why. Instead of reviewing multiple dashboards, teams get clear answers to questions like which promotions are working, where conversion is breaking down, and what changes will have the biggest impact.

By highlighting recurring patterns and prioritizing issues, Ask AI helps ecommerce teams focus on improvements that matter — without getting lost in data.